TELEMUNDO DOMINATES PRIMETIME TELEVISION REGARDLESS OF LANGUAGE PROPELLED BY TUESDAY’S DOUBLE PREMIERE OF LA CASA DE LOS FAMOSOS 3 AND EL SEÑOR DE LOS CIELOS 8
The Highly-Anticipated Premiere of El Señor de los Cielos Ranked as the #1 Drama Series Regardless of Language Among Adults 18-49; La Casa de los Famosos Season Three Delivered the Franchise’s Highest Premiere Performance in History Among Adults 18-49
On Digital, Both Premieres Broke Records with La Casa de los Famosos Ranking as the Top Reality Premiere and El Señor de los Cielos Becoming the Most-viewed Scripted Series Premiere in Telemundo App History La Casa de los Famosos and El Señor de los Cielos Ranked as the #1 Most Social Reality Series and #1 Most Social Drama Series, Respectively, Across All TV on Premiere Night
Telemundo’s much-anticipated double premiere of La Casa de los Famosos 3 and the eighth season of El Señor de los Cielos positioned the network as #1 in broadcast and cable, regardless of language, on Tuesday night, delivering an 8-11pm primetime average of 762,000 adults 18-49 and 270,000 adults 18-34, according to Nielsen.
The two-hour premiere of El Señor de los Cielos, Telemundo’s longest-running series, delivered an average of 857,000 adults 18-49 and 304,000 adults 18-34, propelling the action-packed production to the #1 spot among primetime dramas regardless of language.
Additionally, La Casa de los Famosos delivered the highest performance premiere of the franchise with an average of 510,000 adults 18-49 and 188,000 adults 18-34, from 7-9pm, ranking as the 8th highest rated program regardless of language in primetime among both demos. Locally, the premiere also ranked as the #1 show on broadcast regardless of language in Los Angeles and Miami, and #1 on Spanish-language television in New York, among adults 18-49.
On digital, the eighth season premiere of El Señor de los Cielos was the most-viewed scripted series premiere in Telemundo App history and #1 in the average minute audience; and, the premiere of La Casa de los Famosos S3 ranked as the highest reality premiere across all metrics on the Telemundo App, including starts, minutes and unique views.
On social, La Casa de los Famosos and El Señor de los Cielos ranked as the #1 most social reality series and the #1 most social drama series, respectively, across all of TV on premiere night based on total interactions.
Tuesday night’s double premiere started with La Casa de los Famosos, Hispanic’s TV most famous house, at 7pm/6c. With multiple hidden cameras and microphones that capture the celebrities’ movements 24/7, the hit reality competition hosted by Sandarti and Jimena Gállego, welcomed a new group of personalities who will live under the same roof in total isolation where pure drama and surprises are expected. For the first time, this new edition also includes a man and a woman from the audience who will compete for the grand cash prize.
At 9pm/8c, superstar Rafael Amaya made his big comeback to Telemundo as the legendary Aurelio Casillas in a two-hour premiere of the award-winning franchise El Señor de los Cielos. The iconic character becomes more invincible than ever to recover everything he has lost in this action-packed eighth season that will bring a drama full of revenge, passion and action. The stellar cast also includes Carmen Aub as Rutila Casillas, Iván Arana as Ismael Casillas, Isabella Castillo as Diana Ahumada and Alejandro López as Súper Javi, and the special participation of Lisa Owen, Robinson Díaz, and Salvador Pineda, among others.
Viewers can enjoy this programming live or catch up through the Telemundo app, available on the Google Play Store and the Apple Store. La Casa de los Famosos and El Señor de los Cielos will also be available next day on Peacock.
Source: Nielsen NPM, LSD; network & program ranking across 8-11P; Nielsen NSI LSD; Adobe Analytics; Talkwalker Social Content Ratings, Linear measurement for live/new total day programs; 1/17/23.
About NBCUniversal Telemundo Enterprises:
NBCUniversal Telemundo Enterprises leads the media industry in the production and distribution of Spanish-language content for U.S. Hispanics and audiences around the world. The company serves U.S. Hispanics through its national broadcast network, the cable network Universo, and digital platforms including the Telemundo app and streaming services, such as Peacock, among others. The Telemundo Network offers Spanish-language entertainment, news, and sports content reaching 95% of U.S. Hispanic TV households in 210 markets through 30 owned stations and 61 affiliate stations. Telemundo also owns an independent station serving Puerto Rico. Telemundo is the exclusive U.S. Spanish-language home of the world’s two most popular sporting events, the FIFA World Cup and the Olympic Games, as well as the Premier League and Mexican soccer team Chivas. The #1 producer of scripted Spanish-language content in the U.S., Telemundo Global Studios includes Telemundo Television Studios, Telemundo Streaming Studios, and Underground Producciones. Telemundo’s new Tplus content brand on Peacock features programming developed for the full spectrum of Hispanics. NBCUniversal Telemundo Enterprises is a division of NBCUniversal, a subsidiary of Comcast Corporation.
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